Overview

Inverto are on a mission to restore and conserve the most bio-diverse and at-risk ecosystems: our coastlines. Coastal ecosystems are richest in biodiversity per unit area, storing 5x more carbon than terrestrial rainforests, and protect and nourish the local communities living there. Inverto work with local communities to plan, plant and monitor these ecosystems at scale.

Challenge

Our team encountered a significant challenge in transforming the perception of Inverto from merely a drone technology company to one renowned for ecosystem restoration. To address this, our strategic approach focused on positioning Inverto as the catalyst bridging corporations, communities, and nature-positive actions. We aimed to convey their environmental impact and mission effectively.

Another hurdle we faced involved visualizing the impact of ecosystem restoration at a granular level, down to the 3x3 parcel of land that users could adopt, donate to, and support. It was crucial that this information be easily comprehensible and readily accessible to users.

Throughout the entire design phase, ensuring easy access to project information and resources remained a top priority.

Outcome

Central to the brand development and communication strategy phase of the project was the imperative to communicate and position Inverto as the catalyst for uniting corporations, communities, and fostering nature-positive actions. Our creative approach placed significant emphasis on seamlessly integrating cutting-edge technology employed for restoration with its tangible impact on biodiversity, ecosystems, and the communities they actively support. This strategy was rolled out across the redesigned marketing website and additional brand collateral.

The presentation of data required a visually compelling, engaging, and accessible format. Our team crafted a dynamic dashboard that empowered users to visualize the impact of their adoptions and parcel subscriptions. The displayed information encompassed various aspects, including the effects on biodiversity, carbon sequestration, economic benefits, and the impact on local communities.

Ultimately, the dashboard evolved into a central hub of information, allowing users to not only track their impact but also access supplementary information, articles, and research materials.

Project

Inverto

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