Overview

From the deepest dirt track to the highest hiking trail, komoot gets you there and back again—and everywhere in between.

With a fresh release of new features within the app, Noise Studio worked with komoot to showcase that komoot can be used to unlock any adventure, whatever the sport! Inspired by authentic moments and real experiences, using some existing footage, some freshly shot footage, stills and scrapbook style elements we created a social video series that gets us so excited to get outside and discover a new adventure.

Komoot - Cover.jpg

Messaging

Authentic moments are powerful. They are relatable and inspiring. Our intention was to enable the audience to experience real adventures by way of komoot. By focusing on raw and authentic moments in the outdoors, we were able to position komoot’s app features as the key to unlocking a higher level of adventure.

Narrative

This short series is all about the raw experience. Our intention was to take the audience on a journey of ‘campfire moments’—real, raw, and authentic experiences in the outdoors—paired with moments that showcase and feature the app. Momentum and energy was built through the layering of videography and graphic elements throughout the videos.

Style

Real, authentic and inspirational videography that is layered, cropped and split.

Layered visuals–videography & stills with raw, scrapbook-like graphic elementsPlayful, upbeat and energetic tone

Project

Komoot

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